AI image generators can help explore concepts and create draft visuals, but a usable image requires more than a good prompt. Creative teams should consider audience, provider terms, privacy, accuracy, accessibility and context. A review process helps prevent avoidable mistakes.
Define the image's purpose
Write down where the image will appear and what it needs to communicate. A decorative blog illustration has different requirements from a product diagram or news image.
When readers need documentary evidence, synthetic imagery may confuse them and should not be presented as a real photograph.
Prepare a clear creative brief
Describe subject, composition, mood, aspect ratio, visual hierarchy and elements to include or avoid. Keep the brief focused on the communication goal.
Use original concepts and assets you have permission to use. Avoid requesting the reproduction of protected characters or branded artwork.
Review terms and privacy
Before uploading reference images, check the tool's current terms, privacy policy, retention settings and rules for commercial use.
Do not upload identifiable or confidential images without the necessary permission and an approved process.
Inspect and make accessible
Check objects, text, logos, diagrams and factual details. Look for misleading visual cues and unintended stereotypes.
Write alternative text that communicates the image's purpose. Use captions when context or disclosure is needed.
Key takeaways
- Choose imagery based on its purpose.
- Check terms and permissions before uploading assets.
- Review visual details and factual accuracy.
- Use meaningful alt text and captions.
- Disclose synthetic imagery when context requires it.
Frequently asked questions
Can AI-generated images be used commercially?
It depends on provider terms, input materials, local law and intended use. Review terms carefully.
Should AI-generated images be labelled?
When readers could mistake synthetic imagery for documentary evidence, clear labelling is a useful transparency practice.
What makes good alt text?
Describe the image's relevant information and purpose in context, rather than repeating keywords.